The Man Behind Starbucks Success

The Man Behind Starbucks Success

Meet the man who took Starbucks Coffee global.

Howard Behar is former president of Starbucks Coffee Company International.
He started working at Starbucks in 1989 when the company had just begun to venture outside the American northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 by the time he was named president of Starbucks Coffee International in 1995. Under Behar’s leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in March 2007. He has been a director of the company since 1996.

Added on: May 25th, 2012

Category: CORPORATE, DOCS, INTERVIEWS, MONEY, MOTIVATION, RAGS TO RICHES

 
Rating:
1 Star2 Stars3 Stars4 Stars5 Stars(1 votes, average: 5.00 out of 5)
Loading ... Loading ...

Views: 1,512 views

Related Videos