The Man Behind FUBU Clothing

The Man Behind FUBU Clothing

Daymond John (born February 23, 1969) is an American entrepreneur, investor, television personality, author and motivational speaker. He is best known as the founder, president and CEO of FUBU

FUBU’s origins date to 1992. At the time, wool hats with cut-off tops were popular, and John noticed them being sold for $20, which he considered overpriced. He went home and sewed around 80 hats with his next-door neighbor, Carl Brown. They sold their homemade hats for $10 each in front of the New York Coliseum, and made $800 in a single day.

Sensing potential, Daymond and his mother mortgaged their house for $100,000 to generate start-up capital. In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and t-shirts. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts. In 1993, he convinced L.L. Cool J., an old neighborhood friend, to wear a FUBU t-shirt for a promotional campaign. Later, while filming a 30-second advertising spot for The Gap, LL Cool J was allowed to wear a FUBU hat in the commercial and ended it by saying “for us, by us.”

FUBU gained nationwide exposure when John and his partners traveled to Magic, a trade show in Las Vegas in 1994. Despite not being able to afford a booth, FUBU received over $300,000 worth of orders. FUBU continued growing, signing contracts with Macy’s, J.C. Penney’s, and the National Basketball Association and a distribution deal with Samsung Electronics. By 1998, FUBU returned $350 million in revenues. Currently, FUBU has amassed over six billion dollars in global sales.

Added on: January 9th, 2012

Category: DOCS, ENTREPRENEURS, FASHION

 
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