How Netflix Killed Blockbuster

How Netflix Killed Blockbuster

Netflix in the early days we’re talking about the late 1990s was terrified that it was gonna go out of business. They were mailing DVDs and it was very expensive to do that so they weren’t making any money. And Blockbuster was this colossus and so Reed Hastings, the founder of Netflix, gets on an airplane and goes to Dallas to try and convince Blockbuster to come together and partner in some way. Ultimately what he really wanted to do was for Blockbuster to buy Netflix and for Netflix to be their long range online arm because he knew one day he would be delivering television, or video over the Internet. And Blockbuster could have its stores but he thought the stores would be in decline as, in fact, happened.

Added on: February 11th, 2015


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